Fall Regional Culinary Campaign In Development

As part of the 2024-2025 Business & Operational Plan, Explorers’ Edge will assist under-funded/under-resourced regions in developing experiences and products to build visitation and revenue for these areas.

In addition to destination development projects that are happening through the Partnership Program, Explorers’ Edge will launch a multi-media campaign in the first week of September to build awareness of culinary product across the region, and to invite visitors to experience autumn from a different perspective.

Regional food & beverage providers will be invited to participate in “A Dash of Colour Fall Food Trail” by offering a signature seasonal dish(es) to travellers. The campaign will feature an optimized landing page, operator content, a significant social marketing investment, and broadcast media in west Parry Sound district. The landing page will also feature and link to the Muskoka Cranberry Trail.

If you are interested in participating in this campaign (no advertising costs involved), please email [email protected] to get more details later in July.