Partner Spotlight – West Parry Sound District Museum

We’re excited to highlight our partnership with the West Parry Sound District Museum in support of its comprehensive rebranding initiative. This collaboration aims to refresh the museum’s image and strengthen its brand identity, attracting more visitors and increasing engagement across the region.

By rebranding the Museum on Tower Hill, we are helping to enhance its distinct identity within the Explorers’ Edge region. Explorers’ Edge is committed to developing compelling, visitor-facing brands that contribute to the overall appeal of the region, and this refreshed brand is a perfect example of that mission in action.

The project encompasses a full rebrand of the museum, including discovery and research (site visits, stakeholder workshops, brand audits, and competitive scans), naming development, and the creation of a new brand identity. Final deliverables include a complete brand design system with a logo suite, typography, colour palette, social media assets, signage samples, merchandise mockups, and a brand guidelines document—providing the museum with all the tools it needs to present a cohesive, engaging brand experience.

This partnership reflects our shared goal of enhancing regional tourism through strong, memorable branding that resonates with visitors and the local community alike.

For more information about how to get involved through the Explorers’ Edge Partnership Program, connect with our Partnership Manager, Jennifer Montpetit at [email protected].

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