Partner Spotlight -Muskoka Lakes Chamber of Commerce – Oktoberfest
Explorers’ Edge proudly partnered with the Muskoka Lakes Chamber of Commerce to support Oktoberfest Muskoka, celebrating its fifth year and delivering strong results for the region during the shoulder season.
Impact Highlights
- 34 million media reach, a 126% increase year-over-year
- International earned media including Lonely Planet and Islands Magazine
- 83% of surveyed attendees visited multiple locations across Muskoka
Strategic Investment
- Targeted digital and social media promotion
- The sold-out Oktoberfest Brew Bus
- A first-ever gamified event app with a scavenger hunt component
Driving Regional Travel
The Brew Bus and complementary transportation initiatives sold out in advance and helped move visitors safely between communities, increasing exploration and visitor spending throughout the region.
Innovation & Visitor Insights
The pilot FestQuest event app engaged over 200 users and captured valuable visitor data, including travel distance and overnight stays. Participants travelled from across Ontario and as far as Nova Scotia.
“A great way to experience Muskoka and areas we had never visited—we’ll definitely be back.”
Looking Ahead to 2026
Building on five successful years, Oktoberfest Muskoka is planning an expanded October-long celebration in 2026, featuring enhanced OktoberBaus tours and Stay, Play & Tour packages.
Explorers’ Edge is proud to support partnerships that strengthen our region as a vibrant, shoulder-season destination.
For more information about how to get involved through the Explorers’ Edge Partnership Program, connect with our Partnership Manager, Jennifer Montpetit at [email protected].
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