Partner Spotlight – Theatre Muskoka
Theatre Muskoka proudly unveiled its bold new brand at its 2025 Annual General Meeting, marking an exciting step forward in celebrating community theatre in Muskoka.
Brought to life in partnership with HUB Productions, the launch featured a dynamic visual and theatrical showcase that captured Theatre Muskoka’s renewed creative energy. Youth from HUB’s children’s programming lit up the stage with song and dance, while cast members from this year’s Rotary musical, Into the Woods, offered a preview of the talent and passion that define the region’s performing arts scene.
The rebrand also introduced Theatre Muskoka’s first-ever merchandise line, including branded t-shirts for volunteers, collared shirts for staff, and promotional items for patrons. Local business played a key role in translating the new brand into high-quality, wearable, and shareable merchandise.
The evening reflected strong community momentum, with more than 10 new members joining Theatre Muskoka’s Board of Directors — underscoring growing engagement and enthusiasm for the organization’s future.
This rebranding initiative aligns closely with Explorers’ Edge’s strategy by strengthening cultural tourism, supporting youth engagement, showcasing local creative talent, and reinforcing Muskoka’s reputation as a vibrant arts and culture destination. It represents an investment in both the cultural and economic vitality of the region.
For more information about how to get involved through the Explorers’ Edge Partnership Program, connect with our Partnership Manager, Jennifer Montpetit at [email protected].
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