Partner Spotlight – Hidden Valley Highlands Ski Area

The Hidden Valley Highlands Ski Area New Year’s Eve event was a resounding success, aligning with Explorers’ Edge’s mandate to drive regional visitation, enhance winter tourism experiences, and support operators that contribute to local economic activity during a peak travel period. As one of the highest-demand nights of the winter season, the event provided an ideal opportunity to encourage overnight stays, extended trips, and increased spending at nearby hotels, restaurants, and attractions.

This signature winter celebration brought together residents and visitors, reinforcing the region’s identity as an active, four-season destination. Explorers’ Edge support helped elevate the event’s profile through coordinated marketing, enhanced entertainment offerings, and targeted advertising, while also fostering collaboration with a key regional operator.

The initiative successfully increased regional winter visitation, enhanced the guest experience, expanded event reach through paid advertising and regional promotion, highlighted Hidden Valley as a key winter attraction, and supported economic activity through higher attendance and visitor spending. By monitoring attendance and marketing performance, Explorers’ Edge and Hidden Valley were able to assess the impact of the partnership and demonstrate the value of supporting marquee seasonal events in the region.

For more information about how to get involved through the Explorers’ Edge Partnership Program, connect with our Partnership Manager, Jennifer Montpetit at [email protected].

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