Partner Spotlight – Town of Bracebridge – Visit Bracebridge
Through support from the Explorers’ Edge Partnership Fund, the Town of Bracebridge successfully launched its new Visit Bracebridge tourism brand and destination marketing campaign, strengthening destination awareness and showcasing the community’s diverse visitor experiences.
The partnership between Explorers’ Edge and the Town of Bracebridge supported professional video content, destination storytelling and targeted digital advertising. The campaign introduced the new brand to Ontario drive markets, highlighting Bracebridge’s unique combination of outdoor recreation, downtown shopping, dining, arts and culture, and natural attractions.
The campaign delivered 594,432 impressions, 34,462 link clicks and 30,380 landing page views, achieving a 5.80% click-through rate and an impressive $0.10 cost per click. Video content generated more than 550,000 video starts and over 201,000 recorded post engagements, demonstrating strong digital engagement with the destination.
The initiative also expanded Visit Bracebridge’s social media presence, generating 360 new Facebook followers and 798 new Instagram followers, a combined increase of 1,158 followers, strengthening its audience for future tourism promotion.
Beyond the immediate results, the partnership delivered valuable marketing assets, audience insights and performance benchmarks that will continue to support destination promotion and future marketing decisions.
This successful collaboration between Explorers’ Edge and the Town of Bracebridge demonstrates how strategic investment in destination branding, professional content creation and digital marketing can strengthen visitor engagement, support local tourism businesses and establish a lasting foundation for tourism growth throughout Muskoka and the Great Canadian Wilderness.
For more information about how to get involved through the Explorers’ Edge Partnership Program, connect with Jennifer Montpetit at [email protected].
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