Optimizing Your Website for AI Travel Recommendations
More travellers are now planning trips by asking AI tools for recommendations, not just using search engines. This session explains how those systems decide which tourism businesses get mentioned and what you as a tourism operator can do to improve your visibility.
We’ll show how AI visibility builds directly on the same fundamentals as SEO, if you already understand SEO, you’re well on your way. From there, we’ll focus on what’s different, using practical, hands-on examples you can apply to your own website as you learn.
This presentation is Designed for small tourism operators in Explorers’ Edge who want to stay visible as travel planning shifts from search results to AI-generated answers.
- Tuesday March 24, 2026
- Webinar – Zoom
- 10.00am – 11.30am
Click Here to Register
About the presenter, Peter Coish, President Kuration Inc.
Peter is a veteran marketing strategist with deep roots in storytelling. He co-founded Lowe RMP, growing it into one of Canada’s leading agencies and winning Canada’s Direct Agency of the Year twice.
After selling the firm, he moved into digital and social, leading Facebook Canada’s sales team and advising brands including Bell, Explorers’ Edge, and Fox Harb’r Resort. Today, he supports RTO 12 with digital strategy, drawing on more than 30 years of experience across creativity, data, and technology.
