Director of Marketing

Website Muskoka Brewery

Reporting to the Vice President of Sales and Marketing, the role of Marketing Director will be responsible for providing leadership and management of the brewery’s marketing team, projects and trade programming. The ideal candidate will drive the Company’s efforts to position itself as a visionary leader and to achieve its goals on the Muskoka Brewery and Rally Beer Co. brands.

Responsibilities

  • Be a key ambassador of Muskoka Brewery’s values, vision and overall business strategy, develop the marketing team’s goals and objectives, and support various experiential events to build strong relations within our 3 Muskoka Brewery communities (our team, our community, and our industry)
  • Oversee all aspects of marketing including branding, public relations and social media, advertising, events, trade, market research management, experiential programming with a liquid to lips focus
  • With the VP, help to develop the Marketing strategic planning including corporate and brand positioning, market and competitive analysis, customer segment selection and penetration plans, and other marketing led initiatives for both Muskoka and Rally brands
  • Facilitate an environment that fosters strong team dynamic through success recognition, team empowerment, active coaching, staff education, and project orientation. Ensure all tools and resources are provided to the team members.
  • Analyze, plan and execute on both existing and potential marketing activities and strategies with an increased focus on winning in the trade in this post MFA environment. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
  • Research and analyze economic trends, buying habits, and the demographic characteristics of consumers, their tastes and preferences for company products and those of our competitors
  • Collaborating with the Marketing team, be ahead of the curve, developing/seeking new ways to reach consumers and innovative brands to market.
  • Work with Innovation and Project Manager on new product development by providing analysis of insights and trend data.
  • Lead period plan communications with the Marketing team and provide coaching and guidance for all marketing.
  • Work closely with VP Sales and Marketing, and Sales Directors and Channel Managers to develop and manage our channels and partnership strategies and programs.
  • Develop key relationships and support our Marketing managers with all agency relations including media, creative, PR, and packaging, and lead in anchor accounts. Oversee and align with Operations/Procurement on products and packaging innovation approval prior to material release.
  • Diligently develop our annual marketing budget and upon SLT approval oversee and approve monthly marketing spends
  • Liaison with the VP of Culture and Community on communicating new launches and initiatives and provide advise to the People Department on external communications.
  • Act as spokesperson for the company with the media and at industry events, and with various partnerships and leads
  • Be a role model for the company culture. Cultivate and contribute to Muskoka Brewery’s unique creative and collaborative working environment

Requirements

  • Minimum of 10 years marketing experience in comparable industries with 5 years of direct management (people and process).
  • Successful completion of a university degree in a related field,
  • Exceptional at creating an agile working environment with a proven track record for creative development and execution of marketing programs
  • Exposure to business development and competitive market analysis strategies that have consistently met or exceeded planned objectives.
  • Dedicated by-example leadership style inclusive of mentorship, development and coaching of the Marketing team.
  • Participate in our safety program
  • Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
  • Well-versed in fiscal budgetary development and strong business acumen.
  • A Relationship Builder. Demonstrates the ability to develop external relationships to manage and negotiate outsourced marketing activities (creative design, website, etc.)
  • Substantial experience working with business and industry press.
  • Extremely effective public speaking skills and presence.
  • Ability to work onsite at the Brewery 1 day per week, and travel regularly across our regions to support initiatives and relationships

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