Marketing Specialist

Website Muskoka Bay Resort

POSITION: Marketing Specialist

DEPARTMENT: Marketing

STATUS OF POSITION: Full Time/Year Round

Position Summary

We are adding an exciting Marketing Specialist position to the team, and we’re looking for someone who can really champion the Muskoka Bay Resort consumer. This role will support our golf & recreation, food & beverage and hospitality businesses, meaning there will be a need to immerse yourself in our dynamic offerings and capture the essence of what makes our resort truly special! You’ll work closely with our Director of Marketing and collaborate with department leaders to achieve our department’s purpose of building incredible brand momentum while maximizing revenue across our entire resort. This role is based onsite and will require weekend coverage occasionally. Join our team and be a part of something amazing!

Who We Are:

Muskoka Bay Resort redefines what it means to play and stay; to relax and live. Our resorts feature spectacular views year-round through every season. This magnificent, immersive experience is rooted in preservation and care. The pillar behind the country’s most picturesque area is our passion — Our Team.

Duties & Responsibilities

  • Manage the email calendar ensuring all communications are in alignment with branding guidelines
  • Manage content creation and social communications
  • Manage resort dining outlet marketing efforts including menu design and seasonal promotions
  • Collaboratively work with the Marketing Director to continue to build the Muskoka Bay brand through look, feel and voice.
  • Support the Director of Marketing in the design of advertising for digital, print and out of home advertising
  • Design & coordinate signage orders
  • Assist in concept development for new event & experiences offered at the resort
  • Complete competitive research
  • Assist in developing promotions & offers to drive business
  • Manage website content ensuring accuracy & clarity and supporting SEO strategies
  • Represent on-site for any in-house events and programming (must be available to work evenings and weekends as needed based on the social calendar)

Qualifications

  • Adaptability and the ability to manage multiple tasks at one time
  • A collaborative, team-player approach to work
  • An enthusiasm for the hospitality and the Muskoka lifestyle
  • Strong skills in design and visual branding
  • Experienced in Adobe software (Photoshop, InDesign, Illustrator) and/or Canva.
  • Previous photography and editing experience is an asset
  • 2+ years of experience in marketing, events or communications

The above job description is not intended to be exhaustive lists of all responsibilities, skills or efforts associated with or expected of the role, but are intended to accurately reflect principal job elements.

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