Diva Dialogues: Unlocking Inclusive Growth in Tourism

By james
September 17, 2025

Draft Press Release

FOR IMMEDIATE RELEASE

Diva Dialogues: Unlocking New Markets, The Business Case for 2SLGBTQI+ Inclusive Travel

Gravenhurst, ON – October 22, 2025 – Explorers’ Edge (RTO12), in partnership with the Town of Gravenhurst, will host a special luncheon event, Unlocking Inclusive Growth: The Business Case for 2SLGBTQI+ Travel, at Sawdust City Brewery in Gravenhurst. The event will bring together business leaders, tourism operators, and community stakeholders to explore the $12B Canadian 2SLGBTQI+ travel market and the opportunities it presents for regional economic development.

The luncheon, scheduled for Wednesday, October 22 from 11:45 a.m. to 2:00 p.m., will feature keynote presentations, a lively panel discussion, and a performance celebrating diversity and inclusion in tourism. Attendees will gain practical insights into welcoming 2SLGBTQI+ travellers and creating more inclusive business environments that strengthen both community culture and bottom lines.

Confirmed speakers include:

  • Andrew Siegwart, CEO of the Tourism Industry Association of Ontario (TIAO), delivering opening remarks on inclusivity in Ontario’s tourism strategy.
  • James Murphy, CEO of Explorers’ Edge, and Ellen Selby, Economic Development Coordinator for the Town of Gravenhurst, presenting on traveller demographics, market growth potential, and case studies from across Canada.
  • A panel of operators and performers who have authentically engaged with 2SLGBTQI+ travellers, including representation from local businesses and events.  They include Michelle Emson, Muskoka Queer Film Festival / Theatre Muskoka, Enya Dreams – Drag Artist & Producer, Aria Reddy – Drag Artist & Bala Bay Inn Event Coordinator and David Clemmer – Innkeeper at the Northridge Inn & Resort

“As a region that prides itself on being welcoming, it’s essential that we equip our operators with the knowledge and tools to authentically engage one of the fastest-growing travel markets in Canada,” said James Murphy, CEO of Explorers’ Edge. “This event is about showing how inclusivity drives both social and economic impact in rural tourism.”

The Town of Gravenhurst, recognized as the Gateway to Muskoka, is proud to co-present the luncheon. “One of our key strategic pillars is creating and supporting a welcoming, inclusive and safe community for all.  Opportunities like this continue to bring together important community stakeholders to share ideas and learn more about various travel markets and the important impact of tourism for our Community.” said  Amy Taylor, Manager of Economic Development, Town of Gravenhurst.

“Ontario’s new tourism strategy makes clear that inclusivity is not just a value, it’s a growth driver.  Welcoming 2SLGBTQI+ travelers strengthens our communities, expands our markets, and ensures tourism delivers lasting benefits across the province.  I’m proud to join Explorers’ Edge, the Town of Gravenhurst, and our partners to showcase how embracing diversity in tourism is key to unlocking new opportunities and building a stronger, more resilient visitor economy in Ontario.” Said Andrew Siegwart, President and CEO, Tourism Industry Association of Ontario.

To further support inclusivity, the program will offer 30 complimentary Rainbow Registered spots—Canada’s national accreditation for 2SLGBTQI+ inclusivity in tourism—available to participating businesses.

Event Details https://explorersedge.ca/events/diva-dialogues-unlocking-inclusive-growth-in-tourism/

The event is presented in collaboration with the Town of Gravenhurst, FedNor, Destination Northern Ontario, Tourism Industry Association of Ontario (TIAO), the Canadian LGBT+ Chamber of Commerce (CGLCC), Pride Muskoka, and other regional partners.

About Explorers’ Edge
Explorers’ Edge (RTO12) is the regional tourism organization for Muskoka, Parry Sound, Almaguin Highlands, Loring-Restoule, and South Algonquin. Its mandate is to strengthen the tourism economy through marketing, product development, workforce training, and strategic partnerships, with a focus on regenerative travel that supports communities and ecosystems.

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Media Contact:
James Murphy, CEO Explorers’ Edge – 705-706-1649 [email protected]