Fall 2026 Business Confidence Survey
Tell Us How the Season Went – and What You’re Seeing Ahead
Another busy tourism season is behind us, and now we want to hear directly from the businesses that experienced it.
Explorers’ Edge is asking tourism operators across RTO12 to complete our Fall 2026 Business Confidence Survey and help us better understand what happened on the ground this spring, summer and fall — and what businesses are anticipating as we head into winter and 2027.
Bookings, visitor spending, operating costs, staffing, changing travel patterns and overall business confidence all tell an important part of the story.
The data we collect through our visitor research, accommodation indicators and marketing programs gives us one perspective. Your experience gives us another – and we need both.
Take the Survey
The survey takes approximately five minutes to complete.
Complete the Fall 2026 Business Confidence Survey
Why Your Input Matters
Your responses will help Explorers’ Edge better understand:
- How the 2026 tourism season performed for businesses across the region
- How revenues, bookings and visitor spending compared with expectations
- What operating pressures businesses are experiencing
- How staffing and workforce conditions are changing
- Which seasons, markets and visitor segments present the greatest opportunities
- How confident operators are heading into winter and 2027
- Where additional marketing, destination development, research, partnership or advocacy support may be needed
This intelligence will be combined with our broader visitor and destination research to help inform Explorers’ Edge planning, investment and advocacy on behalf of the regional tourism industry.
The more businesses we hear from, the clearer the regional picture becomes.
Your Feedback Can Also Pay Off
Earlier this year, businesses that completed our Spring Business Confidence Survey had the opportunity to receive additional support from Explorers’ Edge.
Red Deer Log Cabins was selected as our Spring 2026 recipient, receiving a professional content photography experience designed to build a new library of high-quality imagery that can be used to promote their business and the region.
We’re doing it again.
One business that completes the Fall 2026 Business Confidence Survey and enters the draw will receive a $1,500 Explorers’ Edge Business Awareness Package.
Working with the selected business, Explorers’ Edge will put that $1,500 investment toward an opportunity that can help strengthen its visibility — potentially including professional photography, content creation, video or a targeted promotional campaign through Explorers’ Edge and The Great Canadian Wilderness channels.
It’s our way of saying thank you for taking a few minutes to help us better understand the realities facing tourism businesses across the region.
Help Us Build the Picture
Good destination decisions start with good information.
Whether your season exceeded expectations, fell short, or landed somewhere in between, we want to hear it.
Your feedback helps ensure the priorities Explorers’ Edge takes forward reflect what tourism businesses across Muskoka, West Parry Sound, Almaguin Highlands, Loring-Restoule, South Algonquin and Algonquin Park are actually experiencing.
Complete the Fall 2026 Business Confidence Survey today.
Survey deadline: November 4, 2026
Thank you for taking the time to help shape the work ahead.
