Smarter Marketing, Better ROI: A 2027 Snapshot for Gravenhurst Businesses

By rachel

October 27, 2026

If you’re a business owner or operator in Gravenhurst, this one-hour webinar will help you enter 2027 asking the right questions, building a clearer plan, and achieving better results. Kyra Watters of Well Known will share strategic advice and practical ideas you can use right away. She’ll cover what it takes to get more from your marketing and advertising, whether you have a dedicated budget or are starting with almost nothing.

Date: Monday, November 15th, 2026
Time: 11:45 AM – 12:45 PM
Location: Online via Zoom
Hosted by: Kyra Watters, Founder and Strategic Director of Well Known

Kyra will cover a range of topics using broad strokes, including:

Start with strategy and budget: why a clear plan comes before any ad spend
Audit what you already have: reviewing past efforts and the assets you can build on
Choose the right channels: which platforms make sense for your industry, vertical and target audience
Advertise on Meta and Google: deciding on how to use Facebook, Instagram and Google Ads to reach the right people
Use email marketing: why your email list is one of your most valuable, low-cost tools for repeat business and creating new leads
Make the most of walk-in traffic: turning people who come through the door into loyal customers
Reach seasonal customers: staying connected with cottagers, visitors and part-time residents all year
Use AI well: where AI fits into marketing well, and where it doesn’t
Market with or without a budget: tactics that work at any spending level