Motorcycle Campaign Delivers Big Results for Explorers’ Edge

When Explorers’ Edge partnered with Northern team at Destination Ontario we to put the spotlight on motorcycle touring in the Great Canadian Wilderness, the response was strong.

Built around Northern Ontario Travel’s trusted motorcycle touring content and highly engaged audience of riders actively planning their next road trip, the campaign generated more than 32,000 visits to partner landing pages and over 32,000 leads to partner content, introducing thousands of prospective travellers to the winding highways, Canadian Shield scenery, and unforgettable backroads that define motorcycle touring across Explorers’ Edge.

Running from February 17 to March 29, 2026, the campaign targeted riders in Michigan and New York, two key U.S. drive markets with strong potential for cross-border travel into Ontario. With support from Nick Pedota and Claude Aumont, the initiative placed Explorers’ Edge in front of riders already dreaming about their next touring adventure.

The fit was natural. Northern Ontario Travel has built one of the province’s most engaged outdoor and adventure travel audiences, and motorcycle touring is one of its strongest passion points. By showcasing routes and experiences from the Great Canadian Wilderness within that editorial environment, Explorers’ Edge was able to reach the right traveller at the right time — when inspiration is turning into trip planning.

The results underline the power of strategic content partnerships. This campaign did more than drive traffic. It expanded awareness of Explorers’ Edge as a premier motorcycle touring destination and connected new audiences with iconic roads and ride experiences across the region — from Southwood Road in Muskoka to the breathtaking Georgian Bay Coastal Route.

For Explorers’ Edge, it is a strong example of how focused partnerships and market-aligned storytelling can turn interest into action — and help more travellers discover the Great Canadian Wilderness.