Segmentation Research

Click Here to view research completed to support the Explorers’ Edge Marketing, Communication and Brand Strategy.

This research commissioned by RTO 12 / Explorers’ Edge :

  • Segmented the Ontario vacation-traveller audience and prioritized those audiences based on business potential for the region
  • Identified levers that could pull or barriers that we face in reaching the segments
  • Provide insight for the development of possible market positioning strategies for Explorers’ Edge